ClickCease Paid Search Archives - Brafton

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5 Google Display Network Best Practices Driving Campaign ROI (Infographic)


Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.

Display Ads: What They Are and How They Benefit Your Marketing Campaigns


Display Ads are an important portion of any marketing strategy. Learn more about how they can help you run successful campaigns and see examples.

20 Google Ads Callout Extensions Examples (B2B and B2C) [Infographic]


When writing ad copy, you’re working with a limited character count to get your message across — but there’s a solution and it’s called Google Ads Callout Extensions. Not only […]

An Introduction to the Google Ads Auction Insights Report


The Google Ads Auction Insights Report is an important tool for marketers. If you’re unfamiliar with it or how it works, don’t worry — we’ve got you!

PPC vs CPC: Understanding the Difference & Setting Up Your First Campaign


Cost-per-click, or CPC, is the total amount each click on a PPC, or pay-per-click, ad will cost the marketer. We break down the key differences between them and even how to build a winning campaign for yourself here.

Click Fraud Definition and Countermeasures


Back when I was in middle school, my friends and I would race to finish our projects early so we could play Cool Math Games or any other browser-based video […]

Why Landing Page Experience Matters (+ How to Improve Yours)


Having a high-quality landing page experience can improve your ad rank position and increase conversions. Follow these tips to make sure yours is top-notch!

4 Ways To Manage the Impact of iOS 14 Update on Ads


Discover the iOS 14 advertising impact and what you can do to manage it as a marketer.

How to Optimize Google Ads to Make the Most of Your Budget (Infographic)


Have you ever heard of the Courier from “Skyrim”? Gamers everywhere have learned to speak reverently of this non-player character (NPC). Whether we’re fighting dragons on a soaring mountain, exploring […]