ClickCease Content Creation Archives - Brafton

No nonsense.
Just really good
marketing insights.

Sign up to get free
weekly resources.

Thanks for

Keep an eye out for a welcome email from us shortly. If you don't see it come through, check your spam folder and mark the mail as "not spam."

How To Write Like a Journalist (And Why It Matters in Marketing)


Learn more about how to write like a journalist and why journalism skills are essential to content marketing.

8 Genius Digital Storytelling Examples (All New for 2023) [Infographic]


Learn how digital storytelling can help your marketing team connect with an audience.

14 Must-Try Creative Marketing Ideas for 2023


Incorporating creative marketing ideas into your next campaign can help it stand out from the competition. Draw inspiration from these great content examples.

7 Brand Tone of Voice Examples To Inspire Yours (Infographic)


Your brand’s tone of voice is a key part of how you interact with customers. Use these tone of voice examples to guide your own brand-building efforts.

White Paper vs. eBook: What’s the Difference?


Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.

What Are Lead Magnets? 3 Ideas To Bring Your People In


A lead magnet attracts your customers. Here’s how to make this little bit of mad science work for your business (plus a few ideas to start you off)!

Content Editing vs Copyediting: What’s the Difference? (Infographic)


Content editing and copyediting may seem synonymous, but they tackle very different aspects of the editing process. And each one is crucial to creating quality content.

Accessibility in Digital Marketing: How To Appeal To a Wide Audience


Accessibility in digital marketing is an essential ingredient in audience reach and business growth. Read on to learn how you can boost your accessibility.

How To Create a Brand Messaging Framework in 5 Steps (Infographic)


A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.